We Are 13!


In a blink of an eye, SingaporeBrides.com is 13. It also means that I’ve been on this entrepreneurial journey for 13 years. Last year, our birthday went by quietly without me realising it.

This year, my editor suggested we celebrate our 13th birthday by giving presents to 100 of our fans and 13 of them will receive cup cake vouchers from us too!

Due to some serendipity, I had a chance to catch up with Douglas Gan a few months back, who is co-founder of VanityTrove. We planned a collaboration with them and my team organised a birthday event which gave 100 of our Facebook fans an exclusive SingaporeBrides Trove each. It was so successful that the 100 troves were snapped up within hours after we announced the gifting in our SingaporeBrides Facebook page.

Looking back the past year, we have accomplished and achieved much.

Earlier last year, we released a wedding to-do list web app to help our wedding couples plan their wedding. And we launched Weddings, a free digital wedding magazine.

We also accomplished an ambitious project, LookBook of Wedding Dresses. The first lookbook had 304 images (front and back) showingcasing 152 gowns from 19 bridal boutiques.

We also successfully migrated our servers to a new data centre with minimal downtime. That was also an amazing feat but it was done successfully because of the help rendered by my go-to server management company – SecureAX.

Just before our birthday, we finally managed to migrate our wedding forum from a legacy software to a new one. This was a gargantuan task as it was difficult to migrate the data which was flat-file based to a database driven forum software. We had to migrate almost 2 million messages. This project took years in planning and execution. We also had to ensure ALL Google search results that pointed to our old forum pages will be correctly redirected to the new pages.

With the successful migration, we’ve finally shed our old shell and become a company now more ready to react to the rapid changes of the Internet.

SingaporeBrides wouldn’t be here without the dedicated effort of my staff. I also wouldn’t be here today if not for the help of many friends during my time of need (you know who you are!).

Thank you all! Here’s to another 13!